It’s our mission to give back with every project that comes through Ethical Image.

FOUNDER

Patrick Moher

Patrick is the founder and CEO of Ethical Image. As a passionate and unapologetic environmentalist, Patrick’s relentless work ethic is focused on helping brands combine profit, image, and social responsibility. His ability to unite people enables unique business solutions. which has seen him co-found the OICA, UCannAcademy, and work on CFAMM’s “Don’t Tax Medicine” campaign. He’s also served as a leader with multiple volunteer organizations, documented over 500 events as a photographer, and sponsored 25,000 tree plantings (and counting). Typical downtime involves all things cannabis, exploring nature, road/mountain biking, adventure sports, and even the occasional freestyle.

CREATIVE DIRECTOR

Connor Haslam

Connor is the Creative Director at Ethical Image. Despite never having had a single cup of coffee Connor has somehow found the energy to finish first in his class at Wilfrid Laurier, be a CMO and Lead Designer at 24, build dozens of brand identities, and help establish Ethical Image as a creative and philanthropic leader in the cannabis space. With a passion for writing, music, and film, Connor sees art and creativity as necessary components for building brands that are commercially successful and socially responsible. On top of being professionally artistic, Connor is also a pianist in his “spare” time and a wizard at Jeopardy.

CREATIVE DIRECTOR

Connor Haslam

Connor is the Creative Director at Ethical Image. Despite never having had a single cup of coffee Connor has somehow found the energy to finish first in his class at Wilfrid Laurier, be a CMO and Lead Designer at 24, build dozens of brand identities, and help establish Ethical Image as a creative and philanthropic leader in the cannabis space. With a passion for writing, music, and film, Connor sees art and creativity as necessary components for building brands that are commercially successful and socially responsible. On top of being professionally artistic, Connor is also a pianist in his “spare” time and a wizard at Jeopardy.