Patrick is the founder and CEO of Ethical Image. As a passionate and unapologetic environmentalist, Patrick’s relentless work ethic is focused on helping brands combine profit, image, and social responsibility. His ability to unite people enables unique business solutions, which has seen him co-found the OICA, UCannAcademy, and work on CFAMM’s “Don’t Tax Medicine” campaign. He’s also served as a leader with multiple volunteer organizations, documented over 500 events as a photographer, and sponsored 25,000 tree plantings (and counting). Typical downtime involves all things cannabis, exploring nature, road/mountain biking, adventure sports, and even the occasional freestyle.