Cannabis is the only prescription medicine in Canada that is subject to an additional
CFAMM was re-launching the #donttaxmedicine campaign and asked for our help turning up the volume.
They had a small window of time to execute on creative and needed to reach as many Canadians as possible with their campaign.
Due to digital advertising regulations around cannabis, we executed a strategy around organic traffic rather than depend on paid media.
We released a strategic series of social posts to stir conversation that resulted in:
This led to
When we work together, it’s for the better.