Cannabis is the only prescription medicine in Canada that is subject to an additional excise tax.

CFAMM was re-launching the #donttaxmedicine campaign and asked for our help turning up the volume.

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1

The Client

They had a small window of time to execute on creative and needed to reach as many Canadians as possible with their campaign.
2

The Problem

Due to digital advertising regulations around cannabis, we executed a strategy around organic traffic rather than depend on paid media.
3

The Solution

We released a strategic series of social posts to stir conversation that resulted in:

35,000

Campaign impressions

1000

Engagements

100

Retweets

This led to media coverage with:

When we work together, it’s for the better.

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