Cannabis is the only prescription medicine in Canada that is subject to an additional excise tax.

CFAMM was re-launching the #donttaxmedicine campaign and asked for our help turning up the volume.

They had a small window of time to execute on creative

and needed to reach as many Canadians as possible with their campaign.

Due to digital advertising regulations around cannabis,

we executed a strategy around organic traffic rather than depend on paid media.

We released a strategic series of social posts to stir conversation

that resulted in 35,000 campaign impressions, 1000+ engagements, and 100+ retweets.

This led to our media

being featured in The GrowthOp and Leafly.

When we work together,

it’s for the better.

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