Cannabis is the only prescription medicine in Canada that is subject to an additional excise tax.
CFAMM was re-launching the #donttaxmedicine campaign and asked for our help turning up the volume.
They had a small window of time to execute on creative
and needed to reach as many Canadians as possible with their campaign.
Due to digital advertising regulations around cannabis,
we executed a strategy around organic traffic rather than depend on paid media.
We released a strategic series of social posts to stir conversation
that resulted in 35,000 campaign impressions, 1000+ engagements, and 100+ retweets.
This led to our media
being featured in
When we work together,
it’s for the better.
This site is for adults only. Are you 19 or older?