Cannabis is the only prescription medicine in Canada that is subject to an additional excise tax.

CFAMM was re-launching the #donttaxmedicine campaign and asked for our help turning up the volume.

They had a small window of time to execute on creative

and needed to reach as many Canadians as possible with their campaign.

Due to digital advertising regulations around cannabis,

we executed a strategy around organic traffic rather than depend on paid media.

We released a strategic series of social posts to stir conversation

that resulted in 35,000 campaign impressions, 1000+ engagements, and 100+ retweets.

This led to our media

being featured in The GrowthOp and Leafly.

When we work together,

it’s for the better.


Hold up.

This site is for adults only. Are you 19 or older?